The Dondup story began in 1999 inspired by a mission to create collections with an open and universal approach to serve an urban tribe without borders or boundaries, one that makes the key values of denim culture its own – values such as originality, authenticity and a maverick spirit. Quality, research and a commitment to innovation have made Dondup one of the leading ready-to-wear brands on the market today in the Fashion Contemporary panorama. In every Dondup collection the “Made in Italy” opens up to the world with cosmopolitan flair bringing to ready-to-wear the attention to detail traditionally found in Haute Couture. The result is unique collections made by a timeless style, iconic pieces imbued with effortless elegance - typical of the Dondup style. Since the very beginning, denim has been at the heart of the Dondup brand: so much more than just a fabric, to Dondup denim is a vocation. One that speaks of respect for the consumer and the environment, and of a passion for style.