The Genny brand was born in 1962 thanks to Arnaldo and Donatella Girombelli. The collection acquires more and more fame and success among the female public, establishing itself among the players of national fashion also thanks to the stylistic contribution of famous designers including, first and foremost, Gianni Versace who, since 1973, has become Genny’s creative director.

Since 2011, the brand has belonged to the Veronese group Swinger International which has given a new direction to Genny’s style by focusing on an aesthetic characterized by fluid lines capable of enhancing femininity through attention to detail and detail (Made in Italy).